Privacy Policy

Who we are

Daisy Pearson trading as BASH (“we”, “us”, “our”) is a marketing agency registered in England.

Registered address: Unit 27, Station Hill, Thurston, Bury St Edmunds, Suffolk, IP31 3QU
Privacy enquiries: hello@bashagency.co.uk · 07931 405 697
Website: www.bashagency.co.uk

Data we collect

We may collect and process the following types of personal data:

Identity and contact data: Name, email address, phone number
Technical data: IP address, browser type, device identifiers
Usage data: Website pages visited, time spent, click activity
Marketing data: Preferences and engagement
Communication data: Messages sent via contact forms, social media or email
We do not knowingly collect data from children.

How We Collect Your Data

We collect data through:

Contact forms and newsletter sign-ups on our website
Cookies and tracking technologies, such as Google Analytics and Meta Pixel
Direct communication, including social media messages and email
Automated tracking of usage data via cookies and similar technologies

How We Use Your Data & Legal Bases

We only process your personal data when we have a lawful basis to do so under the UK GDPR. These are the key reasons we use your data:

To respond to enquiries – When you contact us via the website, email, or social media, we use the information you provide to respond appropriately. This is based on our need to take steps prior to entering into a contract.
To provide our services – If you become a client, we process your personal data as part of delivering marketing services, handling project management, and communicating with you throughout. This is done under the lawful basis of fulfilling a contract.
To send newsletters and updates – If you have opted in to receive marketing emails, we will process your data based on your consent. You can withdraw this consent at any time by clicking the unsubscribe link in our emails or contacting us directly.
To improve our website and services – We use tracking technologies (like Google Analytics) to analyse how visitors interact with our website so we can improve its functionality and user experience. This processing is carried out under our legitimate interests.
To comply with legal obligations – We retain financial, client, and contractual data as required by UK law (such as for tax and accounting purposes). This processing is necessary to meet our legal obligations.
To run marketing campaigns – Occasionally, we may use data to run or assess marketing campaigns. This will only be done where we have either your consent or a legitimate interest, such as promoting our own services in a way that does not override your rights or interests.

Sharing Your Data

We do not sell or share your data for third-party marketing.
We may share your data with:

IT and analytics providers, such as Google
Legal authorities, if required by law
Accountants or business partners, when required to fulfil legal or contractual obligations
We ensure all data processors are compliant with the UK GDPR.

We may use tools (like Google Analytics or Meta Pixel) whose servers are located outside the UK or EEA. Where this occurs, data is transferred under appropriate safeguards such as Standard Contractual Clauses (SCCs) or equivalent protections.

Data Retention

We keep your personal data only as long as necessary:

Client data & tax records: Up to 6 years (HMRC requirement)
Prospect and marketing data: Up to 2 years after last contact
Newsletter subscribers: Until you unsubscribe

We regularly review and securely delete outdated or unnecessary data.

Your Rights

You have the right to:

Access the data we hold about you
Rectify inaccurate or incomplete data
Erase your data where legally permissible
Restrict or object to data processing
Withdraw consent at any time (e.g. unsubscribe from emails)
Complain to the Information Commissioner’s Office (ICO) if you believe your data is not being handled properly: www.ico.org.uk

To exercise these rights, contact: hello@bashagency.co.uk

Cookies and Tracking Technologies

We use a cookie consent tool to manage your preferences.
Our site uses:

Essential cookies – necessary for basic website functionality
Analytics cookies – help us understand visitor behavior (Google Analytics)
Marketing cookies – used for ads and retargeting (Meta Pixel)

You can change your cookie settings at any time via your browser or our consent banner.

Data Security

We take appropriate steps to protect your data:

Encrypted devices and secure hosting
Password manager and role-based access controls
Regular backups and software updates
Restricted access to sensitive information

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in law or our practices. The most current version will always be available at www.bashagency.co.uk.
Last updated: 1st August 2025